Apr 24 2013

What’s That New Car Cost?

Buying a New Car

Buying a New Car

What’s That New Car Cost?

My father was an automotive mechanic and I often heard him say “you’re either paying one off or paying to fix one”. Since cars are a big ticket item, understanding car pricing is very important. No matter what car you want to buy, here are several websites to aid you in pricing. Spend some time on these sites and you could save yourself $1000 or more quite easily.

What is Dealer Cost?  


If you’re in the market for a new vehicle, my favorite site is still carcostcanada.com. I have used it on three occasions over the past 10 years.

If you just want to determine a car’s MSRP (Manufacture’s Suggested Retail Price), carcostcanada is actually free.  It also saves you the time of going to multiple car company websites and trying to figure out how to “build a car” on their site and determine their asking price. But for $39.95 you can configure 10 different years, makes and models of car (example 2013 Ford Escape would be one configuration) and find out the wholesale, retail or “dealer cost”.  Once narrowed down, you can then do unlimited trim levels (S, SE, SEL or Titanium) as well as all the options you are considering.

Click here to see a sample report. 

If you aren’t in a hurry, you will receive emails after the first of each month listing the new incentives for financing, cash back or other special offers.


Unhaggle is free but you are limited to 5 reports per month and while it’s easy to use, it’s a little less sophisticated. For $99 they offer a “We negotiate For You” service on your behalf if you really don’t want to go to a dealer. I did not end up using their service but did watch videos under the press page and it is worth considering too!

 How Much is Your Trade Worth?

Canadian Black Book

If you have a car to trade in, the Canadian Black Book site let’s you get a good estimate on what your current vehicle is worth in a trade. Again, it’s quite straightforward…simply pick you make, model, year, mileage and options and you get a price range that your trade should fall into.

VMR Canada

If you decide to sell your car yourself, VMR Canada is a great site to determine what your car is worth for both retail and wholesale prices. Check it out at VMR Canada.

I hope these sites have given you research ideas for that next new vehicle.





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